Arizona Beverage Company Essay - 275 Words

Arizona Beverage Company (Essay Sample) Content: Arizona Beverage CompanyNameInstitutionDateArizona Beverage CompanyThe Arizona Beverage company produces the famous Arizona Iced Tea. This tea is brewed using ingredients that are 100% pure. There are no artificial flavours which are added as well as any preservatives. This is not however the case with the common tea drinks that are available in the markets. They usually add tea extract to juices while Arizona only adds natural flavours. The addition of naturally is done only after the brewing process. The addition of natural flavours after the brewing means that the one taking the tea gets the full antioxidant effects of green tea.Green tea is naturally full of goodness. When packed with vitamins, minerals as well as the polyphenol antioxidants, it is believed that green tea helps to fight heart diseases because the ingredients helps to resist the building up of cholesterol which is believed to be the root cause of many heart diseases. When this is done, the aging pr ocess is lowered. The immunity of an individual is also boosted.This ingredients and some more are the ones that are found in Arizona. It is sweetened using the best honey grade available. It is then finessed using the natural juices. These juices are blended using the natural fruits. The importance of honey is that it gets digested easily thus improving the circulation. Most of the Arizona drinks also contains a substance known as the ginseng which the doctors believe is very helpful in reducing stress because it increases the physical and the mental performances.These qualities which are not found in other beverage have been very helpful in promoting the sales of the Arizona in countries where it is sold.For people to buy a certain product, there are a number of activities that affects their buying or using of a particular commodity. The Arizona beverage Company puts all these factors into consideration. Some of the factors that affect or influence the buyer to purchase this produ ct are perception, motivation, lifestyle, gender, age, personality and self among many more.One of the demographic variables which have been mentioned above is the age, gender and the stage of life. Men and women purchase different commodities. They buy different and general materials with different opinions and attitudes. Having this concept, the Arizona Beverage Company always makes their product knowing very well that age and gender difference are great factors that influence the buying of their commodities. Commodities like the Green Tea with Ginseng Honey is an all-natural green tea that is made using the right amount of ginseng and a touch of delicious premium orange honey. This tea is believed to be the Americaà ¢Ã¢â€š ¬s best-selling tea. The reason for it being ranked number one can be attributed to the way all gender like it. The ingredients that are preferred by almost everybody are included. This therefore is one of the most important factors that makes the tea sell s o well (Smith, 2002:385).Another important factor that influences the purchase of any commodity is the lifestyle. When a critical review is done on how people stay, ità ¢Ã¢â€š ¬s found that their lifestyle differs greatly. The middle class members of the society who are married with their kids have totally different lifestyle when compared to those who are married or even to those who are not married. So as to understand the lifestyle of different people, companies always performs interviews or asks people to complete questionnaires showing their lifestyle, activities, interests, opinions and many things.The Arizona Beverage Company is not left out here. They have conducted research every time and again to ensure they produce commodities which suit the consumerà ¢Ã¢â€š ¬s needs, tastes and preferences. Different commodities are made for particular people with different lifestyles. Several commodities made meet divergent groups of people. The research conducted by the Arizona Bever age Company examines lifestyle and the psychographic characteristics of consumers. The psychographic combines the lifestyle traits of the consumers as well as their personality styles while considering their attitudes, values and activities to help determine a particular group with similar characteristic.One of the most commonly used principles basing your arguments on the psychographic is the VALS (Values, Attitudes and Lifestyles) framework. Using the VALS, psychographic and demographic information like the marital status, education as well as income are given a better understanding of the consumerà ¢Ã¢â€š ¬s needs.Another factor which influences the consumerà ¢Ã¢â€š ¬s buying behaviour is the motivation. Motivation can be defined as the inward drive available in getting whatever we need. People always fulfil their needs like food, water and shelter before they can begin fulfilling their higher level needs. There are certain needs which keep on recurring. Like the need for food. There are some needs that are enduring.While trying to achieve a self-actualization is seen as the goal for many people living in the west, the consumers in the east are different. The eastern consumerà ¢Ã¢â€š ¬s value belongings more than they do to other things. Good marketers always look at the cultural differences between individuals. The Arizona Beverage Company also puts these into consideration (Westwood, 2011: 11).A commodity like the Pomegranate Green Tea is a product that is made having considered the motivation behind people buying a particular product. This tea is packed with antioxidants, folic acids and vitamins. This makes it a very healthy drink. This makes very many people feel motivated. Apart from the mentioned there is ginseng, selenium and vitamins. A person always feels motivated having known what they will get from the commodity. People tend to buy what they know is going to be of benefit to them. This is also makes the tea makes them have a lot of shares.Pe rception is also another factor that influences the buyerà ¢Ã¢â€š ¬s attitude towards a commodity. Perception can be defined as the interpretation of the world around you and making sense of everything in ones surrounding. The perception of the environment can be done through different ways. They include the sense of touch, smell, taste, seeing and hearing.In trying to understand this perception as a...

Martin Luther Kings I Have a Dream Speech The Dream Has...

Martin Luther King’s â€Å"I Have a Dream† speech explores the question â€Å"Why hasn’t society conformed to total freedom and equality and what can we do to change that?† through a variety of social implications. These social implications, society’s lack of determination to end discrimination and promote equality, society’s careless take on the issue, and society’s lack of awareness of Negro determination have been made apparent in his speech. Through these implications King has made it apparent that his ideals of freedom and equality are in place to change the way society looks at freedom and equality. My position on this question is that society has conformed to freedom and equality within the nation, and even though it may have taken time,†¦show more content†¦Even now there are still disagreements and disputes between races. As Andy Clendennen from the University of Washington in St. Louis says â€Å"If there is a chang e that has occurred since 1963, it is that African Americans are better able to take the fight into the arenas from which they had been excluded, not that they have won† (Clendennen 1). The author postulates that society’s outlook on freedom and equality towards everyone has changed. Negros are now included but they still have to fight sometimes to be granted these freedoms and equalities. Society can never completely change because there will always be people who do not believe in conforming to any norm. Even though some movements have been made to end discrimination the implication in King’s speech is that society knows it is biased toward the Negro but just does not care even if it is against the law to discriminate. King’s words on The Declaration of Independence, â€Å"America has defaulted on this promissory note insofar as her citizens of color are concerned† promote his accusation towards America of not abiding by the words of this document (King 413). This is true because these documents were created way before King held his speech in 1963, yet up until then nothing was being done about it. The Declaration of Independence was supposed to guarantee that everyShow MoreRelatedAnalysis Of Martin Luther King Jr s I Have A Dream Speech1480 Words   |  6 PagesRights Movement, Martin Luther King Jr s I Have A Dream speech was broadcasted across the nation and heard by millions of Americans on August 28, 1963. Throughout the decades, many have promoted the importance of racial equality in America. Leaders such as William J. Clinton, Barack Obama, and George W. Bush have contributed to modern social movements by, doing as Dr. King himself, giving speeches to varying audiences concern ing the issue of racial inequality. Above all, Martin Luther King Jr made theRead MoreEssay Is Dr. Martin Luther King’s Dream Possible?926 Words   |  4 PagesIs King’s Dream Possible? What is the main purpose of Martin Luther King Jrs I Have a Dream Speech? Well it depends on whom you ask this question. White people will give a totally different answer than black people. It is a fact of life that the two different races will never see eye to eye. They can interpret the same event in two totally different ways. I believe that both races understand the main points in Mr. Kings speech. They realize that Mr. King emphasized peace, respect, and equalityRead MoreIs Martin Luther King s Wish Come True?1328 Words   |  6 PagesDreaming of Equality - Has Martin Luther King’s Wish Come True? With the late 1900’s civil rights movement came many famous protesters and speakers, such as Rosa Parks and Malcolm X. Perhaps the most famous civil rights worker was Martin Luther King Jr., who delivered his famous â€Å"I have a dream† speech in 1963. In his speech, Martin Luther King Jr. mentions a personal dream of his in which â€Å"little black boys and black girls will be able to join hands with little white boys and white girls as sistersRead MoreMartin Luther King Jr. Dr. Martin Luther King Jr. is unarguably the most famous civil rights900 Words   |  4 Pages Martin Luther King Jr. Dr. Martin Luther King Jr. is unarguably the most famous civil rights activist in American history. His story and legacy is taught in classrooms across the country. From birth to death, Dr. King impacted the lives of many people and changed the roles of society forever. Dr. King had one big dream and what shaped his dream begins in Atlanta,, Georgia, and ends in Memphis, Tennessee. Dr. Martin Luther King Jr. was born into a loving and caring family on January 15, 1929 inRead MoreCompare IVe Been To The Mountaintop And Martin Luther King Speech1281 Words   |  6 Pagesmerely players; they have their exits and their entrances, and one man in his time plays many parts†. During the Civil Rights movement, unity was an essential theme to fighting racism; and was equivocally important, during the period, when Shakespeare was living. However, throughout King’s speeches, he utilizes rhetorical devices to convince the American people into joining his non-violent fight against racism and illustrating that unity is the solution to embodying the American Dream and instilling hopeRead More Martin Luther King Jrs Impact on the Civil Rights Movement Essay1565 Words   |  7 PagesMartin Luther King Jrs Impact on the Civil Rights Movement Martin Luther Kings I Have a Dream speech directly contributed to the Civil Rights movement. While delivering his speech at a kairotic moment, King tells us how blacks have been serving an injustice and that they should be treated equally. Much had transpired before the speech was delivered. As civil rights protests spread throughout the nation, King continued to combine peaceful methods of protest and his theological trainingRead MoreEssay on Critical Analysis of Martin Luther King, Jr.s Speech1674 Words   |  7 PagesCritical Analysis of Martin Luther King, Jr.s Speech Introduction In this critical analysis I am going to look at Martin Luther King, Jr and the I have a dream speech. Martin Luther King, Jr is very distinguished due to the many outstanding achievements he accomplished throughout his life. He was an American clergyman and he accomplished the Nobel Prize for one of the principal leaders of the American civil rights movement. Kings defiance to segregation andRead MoreI Have A Dream Rhetorical Analysis1346 Words   |  6 Pagesâ€Å"I Have a Dream† Rhetorical Analysis The speech â€Å"I Have A Dream† was voiced by activist Martin Luther King Junior on the Lincoln Memorial during an era in which blacks suffered prejudice in America, a place in which whites could enjoy the land’s opportunities and freedoms but blacks could not. Martin Luther King’s speech was intended to express his present and future aspirations towards the upheaval concerning the inequality and racial injustice that the nation was experiencing however, lackingRead MoreOne Of The Best Speeches - I Have A Dream3032 Words   |  13 PagesSpeeches One of the Best Speeches – I Have a Dream Melissa Khang Bellevue University Abstract With the challenges that we, as the human race, have faced, we have also endured and conquered some of the easiest and most of the hardest issues that had risen in the past. With more opportunities opening up, there will also come more challenges. In Martin Luther King’s speech I Have a Dream, he was able to express the way he feels toward having the dream that one day everyone shall be united asRead MoreDr. Martin Luther King s I Have A Dream Speech1696 Words   |  7 PagesDr. Martin Luther King’s â€Å"I Have a Dream† speech has served as inspiration to multiple generations in the 52 years since his words were spoken. Individuals and groups have rallied behind his message of equality and peace and quoted this speech countless times in an attempt to further Dr. King’s dream of bringing racial injustice to an end. In this speech, which was delivered as the culmination of the March for Jobs in 1962, Dr. King addressed nearly 250,000 people to bring awaren ess to the injustices

End- or Endo- Biology Prefixes and Suffixes

The prefix (end- or endo-) means within, inside or internal. Examples Endobiotic (endo-biotic) - referring to a parasite or symbiotic organism that lives within the tissues of its host. Endocardium (endo-cardium) - inner membrane lining of the heart that also covers heart valves and is continuous with the inner lining of blood vessels. Endocarp (endo-carp) - the hard inner layer of pericarp that forms the pit of ripened fruit. Endocrine (endo-crine) - refers to the secretion of a substance internally. It also refers to glands of the endocrine system that secrete hormones  directly into the blood. Endocytosis (endo-cytosis) - transport of substances into a cell. Endoderm (endo-derm) - inner germ layer of a developing embryo that forms the lining of the digestive and respiratory tracts. Endoenzyme (endo-enzyme) - an enzyme that acts internally to a cell. Endogamy (endo-gamy) - internal fertilization between flowers of the same plant. Endogenous (endo-genous) - produced, synthesized or caused by factors within an organism. Endolymph (endo-lymph) - the fluid contained within the membranous labyrinth of the inner ear. Endometrium (endo-metrium) - inner mucous membrane layer of the uterus. Endomitosis (endo-mitosis) - a form of internal mitosis in which chromosomes replicate, however the division of the nucleus and cytokinesis do not occur. It is a form of endoreduplication. Endomixis (endo-mixis) - reorganization of the nucleus that occurs within the cell in some protozoans. Endomorph (endo-morph) - an individual with a heavy body type predominated by tissue derived from the endoderm. Endophyte (endo-phyte) - a plant parasite or other organism that lives within a plant. Endoplasm (endo-plasm) - the inner portion of the cytoplasm in some cells such as protozoans. Endorphin (endo-dorphin) - a hormone produced within an organism that acts as a neurotransmitter to reduce the perception of pain. Endoskeleton (endo-skeleton) - an organisms internal skeleton. Endosperm (endo-sperm) - tissue within the seed of an angiosperm that nourishes the developing plant embryo. Endospore (endo-spore) - an inner wall of a plant spore or pollen grain. It also refers to a non-reproductive spore produced by some bacteria and algae. Endothelium (endo-thelium) - thin layer of epithelial cells that form the inner lining of blood vessels, lymphatic vessels and heart cavities. Endotherm (endo-therm) - an organism that generates heat internally to maintain constant body temperature.

Illegal Immigration to the United States - 2211 Words

Thousands of years ago people used to move from one place to another place, in search of food and shelter, at that time there where no rules and regulations. As we started forming a society and we became more civilized strict laws were designed that stopped people moving from one place to another without documentation, major reason is for the safety of the people. Many countries started developing protocol by which they can allow people to enter their country those who are consider to help develop their country or economy, and those who are consider being safe and healthy. United States is one of the countries that has certain rules and regulations and attracts many people because of its life style. In United States lots of people emigrate from other countries, some of them enter legally and some of them enter illegally. According to LeMay in his book Illegal Immigration: A Reference Handbook has grouped the mode of entry into two categories one who have entered illegally without any documents through the border and one who have entered legally with temporary visa but extend their stay beyond the permitted date thus becoming an illegal by the status. He also states that if legal immigrants commit and are convicted of a crime, he/she may be detained and deported from United States and if the person does not deport from the country then he/she is considered as illegal immigrant. According to a survey there are about 11.4 million undocumented immigrants in the year 2012 livingShow MoreRelatedIllegal Immigration And The United States1573 Words   |  7 Pagesmillion illegal immigrants currently residing in the United States furthermore, for the United States economy. The correctional prerequisites against migrants were added to enactment to protect it from feedback that acquittal is absolution without outcome. Immigration makes a difference among everybody, and Congress ought to be doing everything in its energy to make it as simple as feasible for settlers to liv e and work lawfully what s more, openly in the United States. The United States is knownRead MoreIllegal Immigration And The United States1315 Words   |  6 PagesFor ages, the United States has seemed to be the country where people seek to move to for a better life. The United States was built on immigrants. People have always migrated to the United States both legally and illegally. The main problem the country has face with immigrants is the amount that trespass the border illegally. Illegal immigration is the unlawful act of crossing a national border(Illegal Immigration Pros and Cons). The illegal immigrant population keeps growing at an annual averageRead MoreIllegal Immigration And The United States969 Words   |  4 PagesAmerican businessman, politician, television personality, and author, is the presumptive of the y for president of the United States in 2016having won the most state primaries and caucuses and delegates to the 2016 Republican National Convention. Trump’s positions in opposition to illegal immigration, various free trade agreements that he believes are unfair, and most military interventionism have earned him particular support among blue-collar voters and voters without college degrees. Many of hisRead MoreIllegal Immigration And The United States1486 Words   |  6 PagesIllegal immigration has been an issue in the United States for a long time so the issues that come with it should not be a surprise. America was established on the basis of newcomers settling here from abroad. Recently though, thousands of illegal immigrants have come into the U.S. through either the Mexico border, the Pacific Ocean, or the Gulf of Mexico which has created a new an unanticipated issue for the U.S., in the past immigrants came from Europe and passed through the Ellis Island stationRead MoreIllegal Immigration Is The United States1805 Words   |  8 PagesIllegal immigration is the migration of people across national borders in a way that violates the immigration laws of the destination country. Some c ountries have millions of illegal immigrants. Immigration, including illegal immigration, is overwhelmingly upward, from a poorer to a richer country. The easy definition of an undocumented immigrant is someone who was not born in the United States and therefore has no legal right to be or remain in the United States. Not all undocumented immigrantsRead MoreIllegal Immigration : The United States1876 Words   |  8 PagesIllegal Immigration Due to the economic benefits of immigrant labor, the dangers of central American countries, and the basic human rights of noncitizens, the US government must grant amnesty to undocumented immigrants. Illegal immigration has become a rising issue in the US over the past few years, and it will continue to heat up coming into this year s presidential election. This issue is also very present in the local community due to it’s diversity and large Hispanic population. GenerallyRead MoreIllegal Immigration in the United States1864 Words   |  8 PagesIllegal Immigration In The United States: A Controversial Debate Illegal immigration is an on-going issue, which is of much importance in the United States today. It has been overlooked for many years, however it has reached a point where it can no longer be ignored. Most of the illegal immigrants, 54% to be exact, come through the Mexican border. (Hayes 5) Since the early 1980’s, the number of illegal Mexican immigrants has risen at an incredible rate, causing the United States government to takeRead MoreIllegal Immigration in the United States Essay2094 Words   |  9 PagesIllegal Immigration in the United States Illegal Immigration in the United States The United States (US) has always been viewed as the land of opportunity because it is the only true free country in the world. This being the case people have been fighting their way into the country for decades. However, it is becoming more and more of a problem each decade that passes. With the United States border being so close to Mexico it is now seeing the highest population of illegal immigrants toRead MoreDeportation: Immigration to the United States and Illegal Alien2373 Words   |  10 Pagesadvance because of the way the immigration process works. However, one thing we all had in mind, was to see the light of a different country, see different faces and hopefully find ways to stay. Once the airplane took off, words was already spread all over the office of Haiti air in Florida that the airplane left Haiti with more than 30 Haitian illegal on board. The first few 2 hours spent at the arrival office was like a discovery of a new world for every single illegal in that group. This was oneRead MoreIllegal Immigration And Immigration In The United States1091 Words   |  5 Pagesarrest persons for immigration enforcement purposes. (De Leon, K) The new legislation, created by California Senate President Kevin de Leon, officially makes the state of California a â€Å"sanctuary state†. Previously, de Leon determined that Donald Trump is a racist because of his positions on immigration; most notably, Trump’s attempt to defund cities that considered themselves sanctuaries. In a debate that is becoming increasingly more polarized, Brown sought to protect illegal immigrants against

Pros And Cons Of Doctor Of Nursing Practice - 997 Words

Pros and cons of Doctor of Nursing Practice Pros In the article written by Ford, (2009), the doctorate of nursing practice (DNP) has an important role to play in the current health care system which is constantly changing. As healthcare around the world is transforming, the Institute of Medicine (IOM) 2011 report mentioned that in the United States, Advanced practice nurses play a vital role in the rapid complex changes based on the full extent of their education and training. This article describes some of the positive role of the advance practice Nurse as a facilitator in the regulatory and policy developments. The Advance practice nurse participates and provide cost-effective care models that will improve the access and quality of care of the population. Another positive area for the APN in this current healthcare system is health promotion, health maintenance, and prevention. In this evolving health care system, it gives the Advance practice nurse the opportunity to set up acute and primary care settings that will positively i mpact health care delivery as they meet the needs of an expanding, aging, and chronically ill population. All over the world, the NP’s role has developed and is beneficial to health care systems and health care consumers. As Advance practice nurses we must use this great opportunity to advance our role and work with others to improve and transform health care globally. DNP graduate s role is include leadership, research, practice, education, andShow MoreRelatedHealth Care Communication Methods1225 Words   |  5 Pagesmethods. These two constructs are particularly discussed in the context of a situation when a local nursing home is to be purchased by national group and the work force in it will be affected by this administrative change. It is also expected that structural changes will take place and a new culture will be introduced. It is to be taken in special consideration that many patients who reside at nursing home will be displaced. Their shifting may occur as a big c hallenge as many of them have no acquaintancesRead MoreThe Structure Of The Nursing Department At My Office1513 Words   |  7 PagesThe structure of the nursing department at my office is pretty simple. We currently have a director of clinical services who oversees all of the nurses, aides, care, and day to day activities. She is also responsible for delegating admissions, as needed visits and organizing our weekly interdisciplinary team meeting. The director of clinical services works closely with our patient care manager who mainly does admissions, quality control things such as reviewing charts and chart audits, and helpsRead MoreThe Career That Interests Me The Most At The Present Time Is Registered Nursing1372 Words   |  6 PagesThe career that interests me the most at the present time is registered nursing (RN). It is actually a part of my current list of goals to become a registered nurse in the next four years, which is the reason I am currently attending Collin College . I am currently working in an emergency department side by side with nurses and doctors caring for patients as a paramedic. I love my job as a paramedic, but I don’t feel that I am as a much as an asset to patients as I could be being a nurse. So I haveRead MoreOrganization And Unit Mission : Vision And Values, And Shared Governance1441 Words   |  6 Pageswork. Then I will share the organization’s nursing mission and philosophy, and my individual nursing unit mission and philosophy, and my part in fulfilling the mission and philosophy. I will explain the connection between the nursing department, nursing unit, and the organization’s philosophy. Strategies that could strengthen the mission, vision and organizational structure of nursing will also be given. Lastly, I will describe the structure of the nursing department where I work, including how itRead MoreEuthanasi The Issue Of Euthanasia1427 Words   |  6 PagesAssignment made by Turpan Raluca Access to nursing Euthanasia: The main purpose of this essay is to focus on the controversy surrounding the issue of euthanasia and analyse the pros and cons arguments regarding euthanasia. This essay will aim to analyse in further details the complexity of the matter regarding euthanasia and will argue the pros and cons of euthanasia and will also debate the major impact that legalising euthanasiaRead MoreManaged Care2810 Words   |  12 Pagesunnecessary procedures, and less paper work. Some issues with managed care include limitation on doctors that patients can choose from, restricted coverage, the possibility of under treatment, and compromised privacy. Managed care effects nursing by causing significantly few jobs for registered nurses, more opportunities in non-acute health care settings, and more use of advanced practice nursing. Managed Care With the economy in shambles and the rising cost of health care, many people are turningRead MoreEuthanasia, Mercy Killing, And Euthanasia1101 Words   |  5 Pagesagree with the concept. I know that there are people who are completely against it, and there are those that would consider it in certain situations. By covering this topic maybe I can share some light on the pros of euthanasia for those against it. Euthanasia by definition is the act or practice of killing or permitting the death of hopelessly sick or injured individuals in a relatively painless way for reasons of mercy. Now I ask you, who would not want this choice? If someone you know or love wasRead MoreCareer Project : Career Projects Essay1733 Words   |  7 Pages30 November, 2016 Career Project Typically, when someone hears ‘medical field’, automatically you think of people with white lab coats and a stethoscope around their neck ready to take your vitals. Obviously this comes to mind because these doctors and surgeons are the face of the medical field, but in reality there is so much more. There are actually about 300 different occupations one can have in the health care field. A large part of that is nurses. Nurses are the basis of the medical field;Read MoreParents And Children Should Not Have Vaccinations1330 Words   |  6 Pagesyou take it once and you are protected for life (Pros and Cons, 2015). These diseases from other countries can be brought back into the United States and cause an outbreak of diseases. Other people believe vaccinations are 90%-95% effective, but there is still 5% that can still come in contact with the disease (Pros and Cons, 2015). They think it doesn’t capture the illness and immunity lasts longer if created by natural circumstances (Pros and Cons, 2015). Some schools require certain vaccinationsRead MoreEuthanasia Persuasive Essay1064 Words   |  5 Pagesin is a very selective process. If the scope of the countries that can administer euthanasia become larger and more importantly legal, the groups of patients that it’s available to could widen. The practice of euthanasia could also become more difficult to manage; in the Netherlands, doctors can practice euthanasia as long as they follow established guidelines and regulations. Over the last two decades, Dutch law and medicine has evolved to the point where euthanasia is not just accepted, but it has

Sample Persuasive Message free essay sample

Most people have ventured onto the world wide web. Some enter the online world to check email from family members far away. Other people enjoy the web to watch videos on YouTube of babies doing the weirdest thing. Some log online for social media websites that let them know what their friends, family and celebrities are doing that day. Most people who have ventured online have shopped on electronic retail sites like Amazon or Overstock. Electronic retailing has become a big part of who we are today. There are many sites that allow you to shop for everyday items, groceries, or furniture like Amazon, Overstock, Alice, or Newegg. You also have big box stores that have followed suit with e-commerce as they allow customers to purchase products online that can be shipped to their home or a local store. As new and existing retailers grow retailers are forced to stay competitive, retain current customers, find new customers, and keep fighting to be the best e-commerce retailer out there. According to Turban, King, McKay, Marshall, Lee and Viehland (2008) â€Å"one of the keys to building effective customer relationships is an understanding of customer behavior online† (p. 157). So for businesses to be active and competitive online they need to understand the general online behaviors of the customer to stay in business. In this paper I will be discussing three behaviors natural to e-tailing that assist e-commerce companies understand customer behaviors online. I will be discussing the type of communication used when each behavior occurs and explain how each type of communication enables e-commerce. Analyzing each behavior using the communication process will also be discussed ensuring to include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback in the communication process. Lastly, I will explore a sample persuasive message designed for a virtual audience. Behaviors in E-tailing I see myself as a savvy online customer. I have shopped for products for my home, family, and friends. I have shopped for services like insurance, dog sitting, or home maintenance. The internet has a vast number of websites that help me pick and choose the products and services that work best for me and the general population. When shopping online customers are looking at the type of product or service (is it safe, recommended, green, easy to use, etc. ), how can they go about purchasing the product or service, and the reason customers choose one company over the other. Finding the Right Product or Service If you are shopping online you probably have a clear idea of what kind of product or service you are looking for. If a customer is looking for a camera that is user friendly, can take pictures during important moments in their life, can take pictures in a flash, and is pocket sized they can essentially look on numerous websites. Best Buy, Target, Amazon, Newegg, the options are endless. With all the options finding the right camera could be difficult. Turban et al. (2008) explains that the product search is influenced by independent variables (p. 158-159). Independent variables include personal characteristics and environmental variables. When searching for the right camera your personal characteristics – age, gender, education, lifestyle, values, personality, etc. – weigh in on finding the right camera. Environmental variables like a customer’s social influence and culture help to narrow down which camera the customer would likely purchase (Turban et al. , 2008, p. 158-159). Who a customer is and who they socialize with is not the only thing that influences them in purchasing a camera. In order for customers to know a little about a camera the manufacturer or retailer needs to be able to get the camera out there and communicate to the customers of the perks of the camera. Like regular retailers, e-tailers use internet based advertisements on their website as well as sponsorship websites (i. e. Yahoo, Google, Bing) to advertise the product. When using sponsorship websites e-tailers are driving sales by driving customers toward that specific camera. As e-tailers advertise the camera they are using the communication process. The customer – or the sender – initiates the start of the communication process as he or she searches online for right camera. The customer finds an ad online (message) that matches their WINs (Wants, Interests, and Needs) of the product. The advertisement helps to â€Å"comprises the target audience of a message transmitted by the sender† (p. 10) which according to Roebuck (2006) stands as the receiver in the communication process. The advertisement links the customer with the e-tailer which allows the e-tailer to provider further information and reviews for the camera. Purchasing product or service Once you find the right camera you go into the purchasing behavior. Turban et al. (2008) states â€Å"the two most-cited reasons for not making purchases are shipping charges (51 percent) and the difficulty in judging the quality of the product (44 percent) (p. 59). If the customer finds the perfect camera and it is available at Sony. com for $299 with a $19. 95 shipping charge and BestBuy. com for $307 with free shipping the customer would most times go through BestBuy. com because of the cost savings. Quality of a product is important. E-tailers who offer a â€Å"chat now† option that allows customers to ask experts questions on the quality and durability is a positive step towards purchase. E-tailers who have reviews of the product also assist customers in understanding the general consensus of the product. Customers also weigh in on how secure the online payment is prior to purchasing a product. Customers are weary about unsecure online payments due to the coming age of hacking and identity theft. Having a certificate of security online gives the customer added security to make the purchase. The â€Å"Chat Now† option and a valid certificate showing a secure site for payment are forms of communication in the purchasing process. During this e-tailing behavior the e-tailer becomes the sender as it provides the customer (receiver) with how to purchase the product and general customer service. By providing superior medium in customer service the e-tailer and customer build a relationship that heads toward loyalty. Company â€Å"The internet customer is very hard to predict and is different from the normal customer† (Prasad amp; Aryasri, 2009, p. 73) because of this the e-tailer’s online store must appeal to the buyer and find ways to encourage the customer to purchase the product with them instead of a similar product elsewhere. When the e-tailer paved the path towards customer loyalty during the purchase process they opened the door to complete e-loyalty. Turban et al. 2008) advised that â€Å"customer acquisition and retention is a critical success factor in e-tailing† (p. 167). Providing a customer with loyalty programs, promotional emails, and discounts allows the customer to feel valued. Retaining customer information (name, address, credit card information) also assists in building customer loyalty as it makes for easier check out. Using the communication process, the sender is the e-tailer. The e-tailer can email or mail information regarding loyalty programs, promotional emails, and discounts to the customer who is the receiver. Providing such information makes the customer feel valued and willing to return to the e-tail website. Sample Persuasive Messages A persuasive message helps to influence people in making a certain decision or action. Using the same camera sample we used in e-tailing behaviors we could create a persuasive camera message that helps to influence people to want to purchase the camera. Finding the right persuasive message for a camera boils down to understanding a customer’s WINs. Wants. Interests. Needs. The customer wants to purchase a camera that is user friendly because they do not use the camera for anything but recreation. The customer is interested in a camera that can take pictures during important moments in their life like graduations, 1st birthdays, and family functions. The customer needs a camera that can take pictures in a flash and is pocket sized so they can take it out in a whim and put it back without fuss. Using this customer’s WINs a persuasive message aimed for the virtual audience can easily be made: Aim amp; snap precision for all of your unforgettable moments. A message does not have to be long with so much information. Instead, it can be short but still reach the audiences WINs. Using persuasive messages allows e-tailers to acquire new business and persuade current customers in upgrading their current equipment. Conclusion E-tailers have to understand each customer to ensure that traffic goes in and out of their virtual store. Understanding the product and service search of a consumer, understanding what affects the customer’s purchasing decision, and creating a loyal customer base helps strengthen those traffic numbers. Using the communication process I was able to define how each behavior occurs and what type of communication was used to address each behavior. Creating a persuasive message that was short but covered the customer’s WINs demonstrated how a simple message can generate e-commerce.

Advance Financial Accounting Slater and Gordon

Question: Describe about the Advance Financial Accounting for Slater and Gordon. Answer: Slater and Gordon included its ongoing cases revenue as working progress and in this way the revenue of the company has been increased and which is not the actual revenue earned by the company (Beil, 2013) There are many firms use work in progress accounting methods and maximum of these without actually happening. The similar things are done by the Slater and Gordon Company in order to improve its financial position in the reports. The analysis and evaluation condition for the services revenue identification under the law of IAS18 and AASBIFRS15 are as follows, the firm need not create some rules and regulations of the time to detect the revenue as per the need of IAS 18 and IFRS15 guidelines (Fox and Dodge, 2012). However, the research by VGIs indicated that the company pitched up 10 red flag inclusive of the companys work in progress accounting along with the companys aggressive desire to purchase the small law firm. VGI stated that the company purchased the law firms which are undervalued WIP as well as inflating up its value the companys own accounting so that it can artificially improve the revenue and profit for the company(Dobler, 2008). During the investigation within the company ASIC observed few serious doubt on the revenue along with the WIP so that the ASIC ordered the company Slater and Gordon to hire a new CFO as well as alter their external auditor. However, after altering of CFO as well as external auditor the company Slater and Gordon up graded their accounting policies (Kober, 2010). Besides this, the UK laws need alteration in order to adopt IFRS standard for revenue. For this reason a requirement for the changes in the working progress treatment. As in the previous financial statement the company included revenues which supposed to come from its ongoing cases and the as per the terms and condition of the company that in case of defeated the company would not get any payment, therefore, the amount the company included for the ongoing cases as work in progress were not secure income for the company. This accounting standard needs that Slater and Gordon record the revenue which is highly probable and agreed by a contract. Moreover, this specific accounting standard applied by the company required that the company book only those revenues, which are detected as high probable as well as contractually agreed and this changes the work I progress substantially in 2014 the amount is computed $382 million and it was vast different from the older $467. Similarly in 2015 the amount computed in accounting standard was $694 and in the older version was $826. The company disclosed that owing to the obligatory needs of IFRS 15 essential discounting of work in progress by 15% to 20%. For these incidents the goodwill of the firm has been impaired immensely, which hamper the business of the organization. 5. The company Slater and Gordon is a specialize firm in no win no fees for the personal injury cases the company recorded the revenues based on the work in progress for the cases which take around 18 to 20months time (Qu and Yang, 2012). As per the basic principles of accounting ethics prescribed by APES 110 code of ethics the firm violate the integrity as it was not honest as well as straightforward to the profession in which the company involved. The members of the company did not follow the requisite rules and regulations to credit the profession. As per the previous accounting standard it was not illegal but by the new adopted IFRS15 riles these are not allowed and so these must be excluded from the financial statement the revenue has been dropped significantly. The revenue detection policy till June 2015 was an the basis of Result of the services may be scaled reliably Stage of the finishing point of case. Revenue detection to the amount of cost incurred. Interest revenue detected on a comparative basis as per the interest rates. Other revenue detected once when the right to achieve the income has been detected Moreover for the six months interim period the financial report for FY15 will ass larger disclosure on revenue detection policy. Due to this the company has to comply with detection under IFRS 15 is more stricter than the old standard. AS, the firm Slater and Gordon specialize in no win no fee personal injury cases (Bragg, 2010). Thus, if the company could not win the cases in that cases the company would not get any payment so it was totally unethical to include this revenue in the financial statement and as per the IFRS 15 standards of financial reporting it is totally illegal. 6. After detecting the company Slater and Gordon accounting treatment problems on the revenue and work in progress referred by the VGI investigation report as well as amendment in some laws in UK the management of the company consulted with the auditors has determined to accounting policies as well as to adopt the IFRS 15 standards which is more suitable to the firm to reveal a clear picture (Sudan, 2009). The new CFO as well as the auditors has faith on the OASB 18 reporting standard. The internal auditors of the firm did not disclose important information on the company. At the time of the preparation if the financial statement or report the firms use information as per the guideline of the IFRS 15 however, the law of the nation and as well as the accounting standard then the firm are very important. There is a close relation between the company and the government. The regulations of the commercial law serve to save the interest of the stakeholder. The early adaptation of the stand ard of IFRS15 would be benefitted to the firm as according to the IFRS15 standard the firm can only record the revenue which is highly potential as well as clearly defined in the term, and condition in contract so the company would not be in the adverse condition (Wink and Corradino, 2011). References Beil, F. (2013).Revenue recognition. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press. Bragg, S. (2010).Wiley revenue recognition. Hoboken, N.J.: Wiley. Dobler, M. (2008). Rethinking revenue recognition the case of construction contracts under International Financial Reporting Standards.IJRM, 2(1), p.1. Fox, M. and Dodge, E. (2012).Economics demystified. New York: McGraw-Hill. Kober, M. (2010). Gauge theories under incorporation of a generalized uncertainty principle.Physical Review D, 82(8). Qu, X. and Yang, Y. (2012).Information and Business Intelligence. Berlin, Heidelberg: Springer Berlin Heidelberg. Sudan, S. (2009).Revenue recognition. Kbenhavn: Thomson Reuters. Wink, G. and Corradino, L. (2011).Intermediate accounting demystified. New York, NY: McGraw-Hill.